executive branding
the next chapter
Prepare for your next chapter. When you’re ready to secure Board of Director seats, media interviews or coverage, speakerships, and strategic partnerships, we’ll work with you to build your Executive Brand, positioning you with thoughtful content and a strategic approach. For organizations, we help to keep you running with insightful presentations, meaningful talking points, stand-out media pitches, and custom content that gets you heard.
Advisory Sessions
Private or Team Sessions Available- Leadership Coaching
- Reputation Management
- Executive Brand Strategy
- Team Brand Training
Outsourced Executive Communications
Retainer Agreement for C-Suite and Senior Executives- May Include:
- Biographical Stories
- Speech/Corporate Addresses
- Media Pitch Letters
- Presentation/Conference Talking Points
- Custom Content
- * Includes All Advisory Services
- * Covers a maximum of 25 hours; extended support is available at an updated rate
client appreciation
“[Once Upon A Brand] did a great job helping me get 20+ years of experience and achievements onto paper. I couldn’t be more pleased with the results and would recommend to anyone in a similar career situation.”
M. Fletcher, Co-Founder of BzzAgent (acquired by dunnhumby for $60M)
“I just wanted to say thank you again for your amazing skills. I really can’t thank you enough for all your help…I wish you all the best and will pass your name on to anyone looking for some job-hunting help. Thank you again.”
R. Leeds, CEO of Winning Strategies and Presidential Appointee to the President’s Advisory Committee on the Arts
R. Leeds, CEO of Winning Strategies and Presidential Appointee to the President’s Advisory Committee on the Arts
V. Refermat, Creative Director for Society for Clinical Research Sites
“[Once Upon A Brand] developed a rich, compelling biographical story that I can use for speaking engagements, pre-interview background information…and other communications needs…was able to quickly absorb my roughly 40-year career filled with complex engagements…and leadership roles in both the private and public sectors.”
how it works
Frequently Asked Questions
what is executive branding?
Executive branding describes the process of creating memorable ways to communicate the impact executives have had throughout their careers. We begin with discussions about your experiences and the value you’ve shared with organizations. From there, we do a deep dive into the stories that have shaped you and the one we will create together. Using an impact-driven and value-based approach, we identify the best avenues to expand opportunities for others to hear you.
HOW DOES EXECUTIVE BRANDING HELP WITH CAREER DEVELOPMENT?
Advocating for yourself at work starts with your ability to communicate not only what you’ve done, but how you’ve done it and who has been impacted. Your career is not only a list of tasks you’ve accomplished, but it’s a series of experiences that need to be sewn together through purposeful wording aimed at helping others understand your brand.
IS THERE A "RIGHT" TIME TO USE EXECUTIVE BRANDING SERVICES?
It depends. Professionals should be employing principles of executive branding throughout their careers. However, there ARE moments when it becomes critical to make sure others understand your value and how you have impacted others and will impact partners, organizations, and stakeholders in the future.
For example, when C-suite executives want to gain additional Board of Director seats or be used as field experts for others’ books, publications, or media channels, executive branding can make a direct impression on audience engagement.
DO YOU SUPPORT clients FROM ALL SECTORS?
Yes. Although Once Upon A Brand specializes in working with healthcare, health and social advocacy, and education sector clients, we work with C-suite and senior executives from a variety of sectors. Some previous industries have included finance, accounting, real estate, legal and professional services, media, product design, creative services, nonprofit, and more.
how do you work with teams?
We help teams communicate their value to internal and external key stakeholders. Branding for teams helps others utilize them more efficiently and effectively and can help to decrease employee confusion and frustration. If specific teams use communication pieces, such as presentations or marketing collateral, we can help to guide the development of branding or rebranding projects.
IS THERE A TYPICAL ENGAGEMENT LENGTH?
The amount of time we work with you will depend on the scope of the project and your individual needs. There is no limit to how many advisory sessions you may utilize, but we do request a minimum 10-hour commitment to ensure you get the most value of our time together.
If you choose a retainer agreement for Executive Communications Support, the engagement length will depend on the scope of organizational goals. If there are specific deadlines, we will let you know how we can best meet your needs. In a nutshell, we will explore the items required on a monthly basis and be here to craft them for you.
Storytelling in Action
Get In Touch
Once Upon A Brand
P.O. Box 550
Lahaska, PA 18931
339.222.8867
Info@onceuponabrandllc.com