Case Studies
stories of impact
We’re honored to have supported incredible clients over the years. These detailed case studies serve as a “behind-the-scenes” glimpse into the process of transforming obstacles into opportunities, advising clients to leverage what they have, understand what they need, and isolate ways to achieve strategic goals.
strengthen brand awareness + understanding
Case Study: Mary’s Center
Mary’s Center, a nonprofit hospital, serving 6 locations in Washington, DC and Maryland, provides healthcare and health education services to patients, regardless of their ability to pay. Hospital leadership sought to expand brand presence, elevate messaging strategies and content, position the hospital as a thought leader, and establish a tactical plan in anticipation of its pharmacy opening and other Board and 5-year Strategic Plan initiatives.
(Source: www.maryscenter.org)
the project
Elevating the Presence of a Healthcare Leader
approach
After reviewing the existing 5-year Strategic Communications Plan, conducting multiple client and stakeholder interviews and regional market research, we advised Mary’s Center, identifying brand inconsistencies, gaps in messaging, and opportunities to elevate brand designs and language to establish greater community trust and a reputation for thought leadership.
*In partnership with Marketing ROI Group
outcome
We created 4 branded campaigns with hashtags and key messages to establish initiatives as distinct branded efforts. We created a brand identity for Mary’s Center as a center of excellence and forward-thinking thought leader. We integrated efforts of the Development and Communications teams to increase efficiencies and improve messaging. Our client was named Washington’s Most Innovative PR and Marketing Team by Corporate America News Magazine, crediting our guidance.
Visit our Services page to learn how we can support you.
client appreciation
“[Once Upon A Brand’s] deep industry knowledge of communications and branding make it a powerful force with which to work. [Once Upon A Brand] has an uncanny ability to take our vision and develop language that exactly conveys what we need it to convey — it’s as if they are inside our brain sometimes. They get it!”
E. Finegold, CEO & President of Innovation and Design Emkin Toys, LLC (Designer for Leading Brands, including Barbie, Crayola, My Little Pony, and Smurfs)
“You guys were in great part responsible for that recognition [Mary’s Center being awarded by Corporate America News Magazine as Washington’s Most Innovative PR and Marketing Team], and we deeply appreciate all of your guidance during the past two years.”
L. Vanegas, VP of Marketing and Communications Mary’s Center (Nonprofit Hospital)
Assessing Communications effectiveness to build understanding
Case Study: KenCrest
KenCrest, a 12,500+ member non-profit organization, serving adults, youth, and children with intellectual and physical disabilities, sought to assess its current brand positioning, design, messaging, and materials. Tasked with educating numerous communities, driving donations, and building brand presence across 12 counties in PA, DE, and CT, KenCrest needed to strengthen understanding of its impact and broaden its reach with updated and expanded efforts.
the project
Expanding Opportunities for Community Impact
approach
We conducted a comprehensive research phase, analyzing communications efforts and challenges, engaging in a series of stakeholder interviews, and reviewing articles and industry publications related to KenCrest’s services. We analyzed constraints of technology, staff, and resources to identify recommendations for expanding impact. Subsequently, we created a comprehensive Communications Audit and reports to guide changes to visual identity and brand messaging.
*In partnership with Redstart Creative
outcome
Our client communicated how our insights not only were accurate and insightful, but they validated current thoughts and ideas and positioned the team to advocate for changes.
KenCrest has expanded its communications efforts and used our recommendations to better direct messaging efforts and grow its followers online. Additionally, it has made advancements in the strategic messaging used to expand community awareness and impact.
Visit our Services page to learn how we can support you.
client appreciation
“Samantha was brought in as a consultant for a rebranding project we were working on. Her knowledge and expertise in marketing and branding were extremely helpful and insightful. She provided thoughtful recommendations that helped bring the project to the next level. She is easy to work with and a true team player and we look forward to working with her again.”
A. Epstein, Founder and Chief Creative Officer Epstein Creative
“Thank you so much for taking the time to facilitate the [marketing strategies roundtable] discussion. It really helped me think through the strategies and come up with a more effective, actionable plan.”
Y. Mohs, Past President of Moms, Inc. and Current Founder and Chief Executive Director, Global Education Destinations
Get In Touch
Once Upon A Brand P.O. Box 550 Lahaska, PA 18931
339.222.8867 Info@onceuponabrandllc.com